A hot topic in today’s busy, digital age is self-care. And who needs a little love more than multi-tasking mamas? Personal care trends are reflecting the idea of self-care with products designed to slow down time and allow you to breathe. Face masks, bath bombs, and candles with sumptuous scents are all products that women can use to add a mini oasis of self-care to their days!
Bath and Body has reclaimed a major spot in our industry. These products have become significant again in a different form; customers want a unique product and are looking at boutique lines that offer domestically made products.
Farmhouse Fresh is a great example of a brand that uses their own, U.S. farmgrown ingredients! They offer spa treatments that moms can easily do at home, when they can grab a spare moment. The Pedi Delight is a new product, featuring Oprah’s O-list favorite Honey Heel Glaze, that offers a little piece of heaven for those overworked feet!
One of Yankee Candle’s newest fragrances encourages the idea of taking time out. A Calm and Quiet place has the scent of gentle jasmine, patchouli, and amber musk. The natural elements within the fragrance also hit on another distinguishing characteristic of the newer bath and body trends: authentic scents, like those you would smell in the woods.
Candle Warmers’ Airome collection offers up 100% pure, therapeutic grade essential oils. Although they have yet to become a mainstream trend, essential oils are becoming a big part of new bath and body products. This connects with the aromatherapy trend. What mom doesn’t want her house to have a scent that also boosts her mood?