While Athleisure is still popular, we’ve seen a shift to comfortable, relaxed fits in women’s apparel. Even the novelty t-shirt brands are offering larger sizes and different styling for their customers. As women will always be (and have always been) “on the go,” brands are finally realizing that ladies need to be comfortable and simultaneously stylish.
Our brand Coco + Carmen understands that comfy doesn’t mean sacrificing trends. Take a look at their spring/summer pieces; flowy sheet tunics come with a cami so that customers do not need to find a separate under piece and solving a known problem for retailers. Loose-fitting tunics in the line are perfect for the summer heat and feature trendy embroidery and tassels for some fun flair.
Hatley’s Resort collection for women has relaxed-fitting dresses that are excellent for spring and summer, with a ¾ length sleeve that can go from a warm outdoor climate to a chilly air conditioned indoor environment. Viv & Lou echoes this with gorgeous printed tunics and bathing suit cover-ups that provide some coverage in the sun (bye-bye sunburns!) or can be tossed on before grabbing a quick lunch.
Accent Accessories carries a truly magical item – Magic Pantz! These pants are designed specifically for comfort and fit. They fit pretty much everyone and look fantastic with longer tops and blouses, or even a tshirt for a more casual style.
Lastly, Galleria has a fantastic product to keep everyone comfortable in inclement, wet weather – Rain Capes! Unlike other more basic rain wear, Galleria has prints, like Monet’s Water Lilies and other fine art, and are reversible. If you don’t want the flashy print, simply turn it around and wear the solid side. Best part is – you’ll stay dry!