With the advent of Social Media, and the rise of the Milliennials as a huge customer base, it has become increasingly important to retailers that products are customizable. Many boutiques offer services like alterations or monogramming to tailor clothing and accessories to each person’s fancy.
FTH Wholesale is a great example of a line that we carry that does their own customizing. FTH can create jewelry for any high school or college of a customer’s choosing.
Boelter Brands specializes in collegiate products. They were on top of Superbowl merchandise specially made for the champion team, and they carry a huge array of college sports merchandise for teams in the SEC, Big Ten, and beyond.
Vivi Designs does affordable acrylic ponchos that many retailers purchase and monogram in house for their customers. With a product that has an excellent price point to begin with, adding a monogram option is still within the price range of many people who want a unique piece of outerwear. Think outside the box and focus on customizable items this fall!