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Denim Trend

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As our leadership team explored many shows in the last few months, one item of note was denim. Jeans are now crossing over from being strictly a staple of apparel lines to becoming trend pieces that can stand on their own as a featured item.

Some vendors we have highlighted are Judy Blue Denim, Sneak Peek Denim, C’est Toi, and Cello Jeans. These vendors are all featuring denim as a hot seller. Jeans are coming with bedazzling in the form of pearls and rhinestones, as well as embroidery.

Our industry is now dipping their toes in the jeans blue waters. Rather than carrying a small offering of jeggings, often a one-size-fits-all piece, we are seeing denim in specific sizes. Customers are finding jeans not just in traditional department stores, but in a variety of small boutiques.

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Accessibility and affordability are two huge factors in the denim explosion. Ten years ago, the market was dominated by jeans like Seven for All Mankind and True Religion that can run for around $200 per pair. Now, retailers are selling jeans for as low as $50-$60.

Waistlines have expanded to give all woman the best fit. Not only are waist lines in denim stretchy, but the size run has expanded to include plus sizes and fits for the curvy woman.