It is impossible not to notice how much growth the gift industry is seeing in the men’s gifts category. In addition to many established brands expanding their product lines to include items for men, entire brands are being established to feed the insatiable male buyers.
Duke Cannon is the perfect example of a masculine product line that appeals to every kind of man. Personal care has not previously been a big seller for guys, but now having fantastic grooming etiquette is no longer seen as emasculating. Duke Cannon’s packaging is humorous and simple, with clean colors and large, chunky bars of soap featuring military themes and sending money toward veterans. This brand makes men’s facial moisturizer look like something a guy should obviously use after working in a garage all day.
The Millennial male customer is a different type of guy. He is interested in shopping, much more so than his father or grandfather was in their youth. Home fragrances are recognizing this, and brands like Virginia Gift are carrying new product lines like Reserve candles that adopt a traditional masculine scent for a man’s space. Nebo, a division of Alliance Sports, sells flashlights and tools that are utilitarian gifts a younger man may shop for himself, or someone could give as a gift for an older gentlemen.
It is increasingly important to make a retail space appealing for couples. Men from the Baby Boomer generation are now taking day trips to shop with their wives and partners. A good example of product lines that can appeal to males and females simultaneously are tshirt brands like Straight Up Southern and Fripp and Folly. These labels have sister brands – Itsa Girl Thing and Lily Grace. Retailers are wise to carry shirts that accommodate both male and female interests to up potential buys.