Clothing sizes have changed dramatically throughout the years, even since the 1960’s. According to Time.com, Twiggy was a size 8 in 1958, and would be a size 00 by today’s standards! This rise is size is due to vanity sizing. Brands label garments with smaller sizes so that women feel better about their body type.
The good news for the average-sized woman (who is roughly a size 12-14) is that plus size fashion is on the rise, and one-size-fits-all clothing is no longer ubiquitous.
Our marketing team at The Link has found vendors advertising that they carry plus sized clothing at the most recent markets. Sizes 2X and 3X are now a part of many labels formerly XS-XL sized lines.
What does this mean for retailers? The trend forecast is telling us that one size fits all clothing is no longer an acceptable mantra. Customers expect specific sizing that addresses all sizes. Even mainstream denim lines are jumping on this train by offering curvy sizes in denim.
Coco and Carmen is one brand carried by Southern Link and Total Accessories that does offer a plus sized option. Many of the dresses, tops, and pant options come in a size XXL. Accent Accessories, available through Link2Sales, offers a 2X/3X size option. To stay relevant, retailers really need to consider increasing the size range within their stores.