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Writer's pictureThe Link Companies

2025 Trends to Watch

We're uncovering some top trends shaping 2025 and learning how to turn them into opportunities to grow your business!



PRO TIP: Active catalogs and promotions can be found for all the vendors listen below by logging in to our online marketplace, powered by MarketTime, at thelinkcompanies.markettime.com. Need help getting on the platform? Check out this helpful blog article here.


Charm Bars   Charm bars are becoming increasingly popular in boutiques and gift shops, offering customers an experience and a custom product they’ll cherish. Create your charm bar with Maya J Jewelry and let shoppers mix and match from on-trend birthstones and initial charms. 


Resort Wear   Multi-wear apparel that's both comfy and versatile is becoming a closet staple. Coco + Carmen leads the way with a stylish selection featuring crochet textures and bold color block patterns. Their Summer Capsule is now open for pre-orders! 


Sleep Hygiene 

Good sleep hygiene has become a mainstream concept as health and wellness categories continue to soar in consumer buying. Warmies answers the call with soothing comfort, creating a relaxing start for a good night’s rest. And we can't forget to mention the comfiest sleepwear for the whole family from Little Blue House.


Fashion & Gen Z  Gen Z leads the way in purchasing apparel, handbags, and socks, outpacing other generations in their focus on style and self-expression. To capture their attention, products must stay on-trend—and no brand does this better than Katydid and World's Softest Socks, delivering fresh, fashionable pieces that resonate with what they’re looking for.

 

Handmade Candles 

According to a Gifts and Decorative Accessories survey, 77% of consumers plan to purchase a candle this year. Thoughtful details and handcrafted designs often drive buying decisions, making Creative Energy Candles a great choice for unique, high-quality gifts. 


Coastal Living  Consumers are embracing the coastal lifestyle through both apparel and home decor to evoke a sense of relaxation and leisure. Buddy by the Sea for coastal-inspired apparel and Gift Essentials for stylish indoor and outdoor decor can help bring waterfront living into any space or wardrobe. 


Porch Perfection  Porch boards and door hangers are trending as must-have decor, helping create a memorable first impression. Sincere Surroundings offers weatherproof, made-in-USA porch boards, with even more options in their 2025 catalog. 


Men’s Personal Care The men’s grooming industry is booming, with U.S. sales projected to skyrocket from $8.9 billion in 2020 to $67.2 billion by 2030. Stock up on Duke Cannon—products men trust to deliver unmatched quality. 


CBD Bath & Body  Rising awareness of CBD’s benefits is fueling growth in skincare. Help your customers embrace wellness with bath and body products infused with CBD with Twine


Accent Rugs  Eye-catching accent rugs are the perfect way for customers to refresh their spaces with minimal effort. Home Comfort rugs combine style and function, offering durable, stylish designs that elevate any room. 

 

 

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