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Three Sources for Collegiate Wear!

college-flagsCheck them out! The Southern Link has three amazing sources for collegiate wear! We’ve got apparel that goes beyond the team T-shirt to scarves, ponchos, hats, PJs and so much more. Collegiate accessories include bracelets, necklaces, earrings, watches, bags, and sunglasses!


Emerson Street has a huge selection of collegiate apparel and accessories! Their ponchos are popular and their cuff bracelets are hard to resist. From the student to the seasoned alumni, women love Emerson Street.



Get your team colors at FTH! New customers get 20% off during the month of March! FTH has collegiate gear at great prices and features every major college in their jewelry, accessories and sunglasses! See their entire selection here!  



Ask your rep about Renew collegiate wear! Renew Merchandise takes recycled materials and turns them into products! Their collegiate shirts are made from recycled water bottles! Wow! Find out more today! Call your rep!


Get Ready to Tailgate

tailgateFootball season is here and that means it’s time to tailgate! The essentials of a good tailgate are people and delicious food (and a lot of it) of course. But these pre-game festivities have evolved through the years and diehard tailgaters have gotten pretty creative. Here are ways to help your customers elevate a good tailgate to a great one with the help of The Southern Link.

Show team colors. Wearing game day shirts, hats and scarves like those available at Emerson Street and Tradition is a given. But, why stop there? Desden has team aprons for the tailgate cooks and stadium approved team-themed totes for when tailgaters finally make it to the game. Line truck beds with team colored blankets and display pennants and banners. When it comes to showing team colors, more is more!

desden collage


Get equipped. Serious tailgaters need serious tailgating gear. Oak and Olive has a football-shaped cooler (pictured below) and football-themed cutting boards and trays to add to the festivities. They also have a music tub cooler that holds over 72 cans and plays music through two built-in speakers when a digital musical device is attached. It’s perfect for serious tailgaters. Special wine carriers like the one pictured below and scrimmage tables are also available from Oak and Olive.


Don’t forget the bar. Some tailgaters devote one vehicle to food and another to the bar. Either

bloodymarybarway, it’s imperative that a tailgate include a bloody mary station. A creative way to display it is in a tiered metal traycoaster2 from Park Designs, similar to the one pictured. And collegiate coasters (pictured right) from Counter Art are great additions to any tailgate. 

Talk to your rep today so that you can help your customers be ready to tailgate in style!

Check out our tailgating board on Pinterest for more great ideas!